Information Rules: A Strategic Guide to the Network EconomyInformation Rules: A Strategic Guide to the Network Economy In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standin ...

Information Technology for Management: Transforming Organizations in the Digital EconomyInformation Technology for Management: Transforming Organizations in the Digital Economy Thoroughly Updated Sixth Edition! Social networks are transforming how people communicate, work, and play. This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and compe ...